HubSpot Website Migration Checklist

You've spent years earning your search rankings, and a website migration is when they're easiest to lose. A URL changes with no redirect, a page with backlinks gets deleted, or a new theme drops the internal links Google relied on, and organic traffic slips in the weeks after launch. This guide shows you how to move your site onto HubSpot and keep that traffic, with 84 checks from the first crawl through post-launch monitoring and a plain-language breakdown of the nine issues behind traffic loss.

What You’ll Find Inside

Launch your new HubSpot site without losing the search traffic you’ve already earned. This guide covers nine migration risks that can lead to traffic loss, with examples from real client projects, an 84-point checklist across eight phases from discovery to post-launch monitoring, current HubSpot settings for redirects, canonicals, and tracking code, and the process our team uses to manage large-scale migrations.

Who This Is For

Marketing and web teams moving a website to HubSpot CMS from WordPress, Webflow, or another platform
Teams rebuilding, rebranding, or restructuring a site that already runs on HubSpot
SEO and content leads responsible for protecting organic traffic and rankings
Teams with large blog libraries or multilingual sites
Leaders who need a clear risk list before approving a migration