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Pay Attention to Online Reviews to Increase Sales

Pay Attention to Online Reviews to Increase Sales

Managing your online reputation is crucial to your business. In fact, online reviews can make a big difference to your bottom line:

  • 87% of consumers feel positive online reviews have reinforced their decision to purchase
  • 80% say negative reviews have made them change their mind

Check out this infographic from 540/SEO to learn all you need to develop a strategy for your online reputation management.

Transforming Your Swag Marketing Strategy

Transforming Your Swag Marketing Strategy

Swag items and bags are a staple at large professional events, and most attendees try to grab as much of the stuff as they can. Event sponsors who...

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3 Simple Steps to the Perfect Case Study Format

1 min read

3 Simple Steps to the Perfect Case Study Format

If you're a business owner, you know that case studies are a vital part of client attraction. Not only do case studies allow you to showcase...

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The CEO Files: Aligning Expectations

The CEO Files: Aligning Expectations

I never would have thought that Isaac Newton’s 3rd law of motion: “for every action there is an equal and opposite reaction” would have parallel...

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