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#DigitalAgencyDay, cohosted by Hubspot and Unbounce January 29-30, gave agencies the opportunity to collaborate in events centered on agency growth, trends, and strategy. Topics and discussions ranged from selling digital to using analytics to drive conversions. To the client, it meant learning how to better serve YOU; to the agency, it meant learning how to operate more effectively while driving results.
One of the growing trends for 2016, revealed by SoDA, is an increase in agencies investing in single-channel communication methods and other efficiency utility tools. These platforms integrate multiple features and functionalities into a single, easy-to-use, system, reducing the number of platforms agency teams use. Here are some of the industry favorites:
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