How Agencies Are Spending Their Tech Dollars in 2016

#DigitalAgencyDay, cohosted by Hubspot and Unbounce  January 29-30, gave agencies the opportunity to collaborate in events centered on agency growth, trends, and strategy. Topics and discussions ranged from selling digital to using analytics to drive conversions. To the client, it meant learning how to better serve YOU; to the agency, it meant learning how to operate more effectively while driving results.

One of the growing trends for 2016, revealed by SoDA, is an increase in agencies investing in single-channel communication methods and other efficiency utility tools. These platforms integrate multiple features and functionalities into a single, easy-to-use, system, reducing the number of platforms agency teams use. Here are some of the industry favorites:

Slack

Features

• Public, Private, and direct message channels for organizing team communications
• Drag & Drop file sharing. Integrations with major other file services such as Google Drive, Dropbox, and Box. 
• Integrations with tools to avoid switching between platforms
• Searching and indexing 

Source: Slack

Cost

• Free $0
• Standard $8/user/month
• Plus $15/user/month
• Enterprise (Coming 2016)

Workable

Features

• Branded Careers site page
• Post to multiple job boards
• Discounted paid job boards
• Track and contact applicants
• Interview Candidates
• Security and Analytics

Source: Workable

Pricing

• Starter (1 Active Job) $39/month
• Lite (3 Active Jobs) $89/month
• Standard (5 Active Jobs) $129/month
• Pro (10 Active Jobs) $199/month
• Growth (20 Active Jobs) $299/month

Hubspot

Features

• Blogging
• SEO
• Social Media
• Website
• Lead Management
• Landing Pages
• Calls-to Action
• Marketing Automation
• Email
• Analytics
• CRM Sync

Source: HubSpot

Pricing

• Basic $200/month
• Pro $800/month
• Enterprise $2,400/month

Teamwork

Features

• Projects, Helpdesk, Chat
• Team collaboration
• Project Management
• Cross-platform applications
• Support and ticket management
• Analytics, productivity and happiness scoring
• Billing management and QBO integrations
• Personalized help document hub

Source: Teamwork

Pricing

• Personal (5 Projects) $12/month
• Startup (15 Projects) $24/month
• Small Office (40 Projects) $49/month
• Office (85 Projects) $99/month
• Professional (200 Projects) $149/month
• Business (500 Projects) $249/month