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Moneythumb is a software development company that specializes in creating a suite of products focused on assisting finance professionals. Moneythumb arrived with established awareness in place but with a multitude of products to choose from, their homepage presented a complicated path to solution for its visitors. Additionally it was assumed that if visitors did not buy within 24 hours that they would not buy at all. A lead capturing system was collecting leads but these names were not being marketed to.
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Increase revenue by...
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The redesigned homepage and new intermediary funnel pages delivered a 50% increase in revenueafter 2 months. The Free Trial lead nurturing campaign resulted in 20% of previously lost leads signing up for a free trial over a 3 month period.
