CASE STUDY: MONEYTHUMB

THE CHALLENGE

THE CHALLENGE

Moneythumb is a software development company that specializes in creating a suite of products focused on assisting finance professionals. Moneythumb arrived with established awareness in place but with a multitude of products to choose from, their homepage presented a complicated path to solution for its visitors. Additionally it was assumed that if visitors did not buy within 24 hours that they would not buy at all. A lead capturing system was collecting leads but these names were not being marketed to.

THE GOAL

THE GOAL

Increase revenue by...

  • Increasing purchases of MoneyThumb software products
  • Increasing sign ups for free software trials
  • Growing and nurturing MoneyThumb's contact database
THE SOLUTION

THE SOLUTION

  • Redesign the homepage
  • Add an intermediary funnel page between the homepage and product pages to simplify the path to solution for visitors.
  • Checkout process optimization
  • Develop a Free Trial lead nurturing campaign
THE RESULT

THE RESULT

The redesigned homepage and new intermediary funnel pages delivered a 50% increase in revenueafter 2 months. The Free Trial lead nurturing campaign resulted in 20% of previously lost leads signing up for a free trial over a 3 month period.