What We're Talking About...The Voice Search Revolution

There is no doubt that the way we interact with technology is changing. We can now simply pick up our iPhone and say “Hey, Siri”, or shout across the room “Hey, Alexa!” to get the answer to almost any question we have.

The voice search revolution will impact the way consumers interact with brands, current SEO practices, and so much more.

So what does this change mean for your company? How will you adapt? Well here's what were talking about...

Video

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? via Moz

Ever asked your phone, “Hey, Siri, where can I get food near me?” Well, this interactive whiteboard video discusses just how those kind of conversational search queries are affecting SEO and what you should expect for the future of voice search. How will your company stay on top?

This Technology Kills Brands via Scott Galloway from L2inc

Will voice search bring about the death of brands as we know them? In this video, Galloway challenges everything you thought you knew about brand search and loyalty. When he asks his Amazon voice-first device to buy batteries, Alexa responds only with Amazon brand batteries and nothing else! Watch to see how just how voice search is shaking brands to their core.

Articles

5 Ways Voice Search Changed in 2017 & How to Prepare for 2018 via Search Engine Journal

“I hope to someday have grandchildren who are mystified at how, back in 2016, if you were to say ‘Hi’ to your microwave oven, it would rudely sit there and ignore you.”

The explosion of voice-first devices (like Google Home) as common household devices and the eerie accuracy of their speech recognition capabilities will change SEO as we know it, according to this opinion piece. Search Engine Journal shows you just how quickly voice search is advancing, and why you need to incorporate it into your SEO strategy if you haven’t already!

The Step-By-Step Guide to Optimizing for Voice Search via RankActive

“The number of users of digital assistants like Siri, Cortana, Alexa, Google Now and Bixbe is likely to increase exponentially delivering more and more challenges to digital marketers and SEO experts.”

After providing a brief history of voice search, this article provides you with 5 easy steps to incorporate the growing technological movement into your SEO strategy. The goal here is for you to be proactive with your SEO to meet the challenges of the modern tech world.

Why Retailers Shouldn’t Overreact to the Voice Search Revolution via Search Engine Land

“Retailers aren’t seeing much in the way of overarching change in the length of queries that are reported as driving paid and organic traffic.”

Does voice search matter to everyone? Maybe not! This opinion article claims that the retail industry may not have to be concerned (yet) about the rising voice search trend. Search Engine Land suggests continuing to optimize for paid and organic search first before worrying about voice. Why? You’ll have to read to find out!

Study

Lessons from 1,000 Voice Searches (on Google Home) via Moz

How do featured snippets on search engines like Google connect to voice search answers?

This study involved 1,000 of the most common voice searches on a Google Home voice device, showing that the most common response came from whatever was in the featured snippet!

I think this is a great study to read to better understand the voice ecosystem and how to establish your companys presence on voice search.

I hope these resources helped you gain a better understanding of the Voice Search Revolution and how your business can adapt its SEO strategy to stay ahead of the game.

Optimizing for voice search is just one way to get customers on your website, but if you want to turn them into leads, get our free Intro to Lead Generation Guide!