Data never lies. But it can certainly be puzzling.
Consumer data shows that a pull-back on spending is inevitable. While at the same time, eCommerce is surging—it’s like Black Friday every day in the US.
Source: McKinsey & Company
Warren Buffett recently announced at his annual shareholders meeting that he was confused. With negative interest rates looming ahead, he’s unsure of what the future holds.
Will the hammer fall and things get worse? Or will we just cruise on through this economic blip?
Right now, we find ourselves at a moment in history where we really don’t know what will happen tomorrow, next week, or in a year from now.
Will consumer behavior ever get back to “normal”? To be determined. There’s no second chances to sell that hotel night, book that plane ticket, or get that haircut. Revenue has halted for many industries, and it’s revenue that won’t just miraculously come back when things become “normal” again.
Will restaurants fill up, sports events sell out, and airplanes take off and land as usual? Eventually, yes, but soon? Who knows. It will take years to make up for lost revenue for many businesses.
So what can we do to move on from here?
Amidst uncertainty, one can either stay the course...or adapt. At Campaign Creators, we prefer to take the latter course.
- How to Adapt Your Business to Changing Consumer Behavior
- Express by Campaign Creators: Drag-and-Drop Workflows & Marketing Templates
- Webinar Campaign for HubSpot
- Ultimate Conversion Blog Summary for HubSpot
- Ultimate Conversion Blog Post for HubSpot
- Ultimate Conversion Landing Page for HubSpot
- B2B Evergreen Nurture Campaign for HubSpot
- Customer Feedback Package for HubSpot
- Post-Purchase Cross-Sell Campaign for HubSpot-Shopify
- Post-Purchase Review Campaign for HubSpot-Shopify
- Abandoned Cart Campaign for HubSpot-Shopify
- Digital Marketing, On Autopilot
HOW TO ADAPT YOUR BUSINESS TO CHANGING CONSUMER BEHAVIOR
If we look deeper into consumer data today, we learn that consumers expect to maintain a change in their purchase behavior, long after the pandemic is over.
Source: McKinsey & Company
Shopping in physical stores? While they will open up eventually, they may not experience the same rate of shoppers. Going to the mall? That might never bounce back. Travel will start up again, but only once things feel safe again for travelers.
So how do we adapt as businesses? We prepare for all scenarios.
If your business primarily relied on physical patronage, you don’t need to abandon in-store sales forever, but you do need to bring your business online—and get the word out about it.
If your business relied on in-person transactions, you should be looking for ways to provide, market and sell your services virtually, instead.
It’s time to play the long game now, and that means adapting to the new normal.
ASSESS YOUR BUSINESS BY ASKING YOURSELF THE FOLLOWING SIX QUESTIONS
- How has the current situation affected your business? More specifically, how has it changed the way you conduct business?
- Which aspects of your business have been most impacted? (Positively or negatively)
- Are the biggest issues generating traffic/leads, closing sales, or retaining customers?
- How are your Marketing and Sales teams working now? What tools are they using?
- Has your business needed to reallocate budgets and/or staff recently?
- What are some of your Marketing or Sales processes that have been most disrupted?
In order to play the long game amidst uncertainty, your plan needs to focus on altering how you market and sell your products and services now.
We know this can be daunting, but don’t fret. That’s where Express by Campaign Creators comes in.
EXPRESS BY CAMPAIGN CREATORS: DRAG AND DROP WORKFLOWS AND MARKETING TEMPLATES FOR HUBSPOT
Our team has spent nearly a decade refining sophisticated campaigns and solutions for our clients. We have now figured out a way to provide these as high-impact, low-cost, drag-and-drop templates, instead.
Express by Campaign Creators is a suite of digital assets, workflows and marketing templates for HubSpot users.
Ranging from $0 to $399, you can basically steal these assets, add them into your HubSpot portal, and boom! Your marketing strategy is done for the foreseeable future.
The skeleton of everything you need is there, all you need to do is tweak the design or copy (or, hire us to help there), and go.
Let’s quickly look at what you can do with each Express by Campaign Creators product.
WEBINAR CAMPAIGN FOR HUBSPOT
WHAT IS IT?
A campaign template package to promote your next webinar.
QUICK OVERVIEW
This Webinar Campaign provides all the email, registration page and landing page assets needed to get your next webinar campaign set up in HubSpot. Set and forget the marketing campaign, so you can focus on nailing the presentation.
ASSETS INCLUDED
- 5 Email Templates
- 1 Registration Page Template
- 1 On-demand Page Template
- Product Documentation (to learn how to use your new templates!)
PRICE:
$149.00
Here's an example of the email pack included in this template:
Learn more about the Webinar Campaign for HubSpot
ULTIMATE CONVERSION BLOG SUMMARY FOR HUBSPOT
WHAT IS IT?
A mobile responsive blog page template.
QUICK OVERVIEW
A page to display your blog posts that’s easy to navigate for visitors. It includes a blog subscribe form, sort options, auto-generated read times, the blog featured images, and more. Once you publish a new blog, it will automatically populated on this summary.
ASSETS INCLUDED
1 Blog Summary Template
PRICE:
$0 (Free)
Here's an example of the template:
Learn more about the Ultimate Conversion Blog Summary for HubSpot
ULTIMATE CONVERSION BLOG POST FOR HUBSPOT
WHAT IS IT?
A mobile responsive blog post template.
QUICK OVERVIEW
A conversion-centered blog post template that makes it easy for visitors to share, subscribe and engage with your blog posts.
ASSETS INCLUDED
1 Blog Post Template
PRICE
$0 (Free)
Here is an example blog post using the template:
Learn more about the Ultimate Conversion Blog Post for HubSpot
ULTIMATE CONVERSION LANDING PAGE FOR HUBSPOT
WHAT IS IT?
A conversion-optimized landing page template.
QUICK OVERVIEW
This landing page contains all the modules you need to crush conversions. The results speak for themselves: this landing page converts across industries at over 50%.
ASSETS INCLUDED
1 Landing Page Template
PRICE:
$0 (Free)
Here is an example of a landing page using this template:
Learn more about the Ultimate Conversion Landing Page for HubSpot
B2B EVERGREEN NURTURE CAMPAIGN FOR HUBSPOT
WHAT IS IT?
A campaign template package that’ll always stay fresh.
QUICK OVERVIEW
An all-in-one nurture campaign that will stay fresh forever. This 3-stage campaign will ensure your sales team receives only the most qualified leads. Set and forget this campaign and hit all of your lead generation, automation and email nurturing goals.
ASSETS INCLUDED
- 3 Workflows
- 3 Email Templates
- 3 Forms
- 9 Automated Emails
- 3 Landing Page Templates
- Product Documentation (to learn how to use your new templates!)
PRICE:
$399
Here is an example of a landing page and email template included in this package:
Learn more about the B2B Evergreen Nurture Campaign for HubSpot
CUSTOMER FEEDBACK PACKAGE FOR HUBSPOT
WHAT IS IT?
A campaign template package to gather customer insights.
QUICK OVERVIEW
Seamlessly automate how you gather valuable insights, feedback, and testimonials from your customers with this complete customer feedback package.
ASSETS INCLUDED
- 1 Workflow
- 1 Custom Feedback Email Module
- 2 Email Templates
- 3 Landing Pages
- 3 Forms
- 2 Custom Contact Properties
- Product Documentation (to learn how to use your new templates!)
PRICE:
$99
Here's an example of the Custom Feedback Email Module:
Learn more about the Customer Feedback Package for HubSpot
POST-PURCHASE CROSS-SELL CAMPAIGN FOR HUBSPOT-SHOPIFY
WHAT IS IT?
A complete campaign package to cross-sell existing customers and increase AOV and LTV.
QUICK OVERVIEW
This automated campaign package for HubSpot integrates product details from Shopify into your campaign so that you may cross-sell existing customers on additional products and services. See an increase in AOV and LTV as a result.
ASSETS INCLUDED
- 1 Workflow
- 1 Email Template
- Integration setup (if needed)
- Product Documentation (to learn how to use your new templates!)
PRICE:
$199.00
Here's an example of the post-purchase cross-sell email:
Learn more about the Post-Purchase Cross-Sell Campaign for HubSpot-Shopify
POST-PURCHASE REVIEW CAMPAIGN FOR HUBSPOT-SHOPIFY
WHAT IS IT?
A complete campaign package to generate real customer reviews of products and services.
QUICK OVERVIEW
Get the most out of your customer base. If you have a Shopify website, integrate your platform with HubSpot so you can automate customer reviews (and ultimately sell more).
ASSETS INCLUDED
- 2 Workflows
- 4 Email Templates
- Custom Property & API work
- Integration setup (if needed)
- Product Documentation (to learn how to use your new templates!)
PRICE:
$199
Here's an example of what the automated customer reviews look like:
Learn more about the Post-Purchase Review Campaign for HubSpot-Shopify
ABANDONED CART CAMPAIGN FOR HUBSPOT-SHOPIFY
WHAT IS IT?
A complete campaign package to win back sales.
QUICK OVERVIEW
Many marketers experience issues with the current HubSpot-Shopify integration, but this campaign offers a better solution. Start winning back sales right away with this abandoned cart campaign.
ASSETS INCLUDED
- 2 HubSpot Workflow
- 3 HubSpot Email Templates
- HubSpot-Shopify Integration Setup
- Product Documentation (to learn how to use your new templates!)
PRICE:
$199
Here's an example of the abandoned cart email templates included:
Learn more about the abandoned cart campaign for HubSpot-Shopify
DIGITAL MARKETING, ON AUTOPILOT
Whether you’re just starting to adapt to the new normal or you’ve already begun to bring your business online, remember: data never lies.
Now’s the time to adapt your marketing to reach the online buyer. You don’t need to spend weeks or months building long nurture funnels and complicated marketing workflows. Instead, try Express by Campaign Creators.
These quick-win, high-impact funnels, workflows and templates will put your marketing on autopilot so you can get back to doing what matters most: building a successful business. Explore Express by Campaign Creators now.
