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Traditional web design carries high initial costs, substantial time investments and can be complex to adapt quickly. Iterative design spreads your costs over time, allowing you to make data-driven, business-aligned decisions about the direction of your site - rather than paying one sum, then waiting months for a version that may be outmoded.
Traditional web design is often based on assumptions about how users will engage, what features will resonate, and how effectively the site will convert. Iterative design is based on user insight - and works to continually test, adapt and evolve a site for continuous improvement.
Insights gained from web user behavior can be made accessible to both marketing and sales teams enabling them to make real-time strategic decisions for improvement.
In order to gather the information needed for a successful Launchpad Website, Campaign Creators works collaboratively with you to align on your online goals and objectives. The following items will be discussed in detail during the initial kickoff meeting:
Our preferred platforms for Launchpad Websites are HubSpot and WordPress. They offer a variety of enterprise quality, customizable themes that you can choose from for your website.
In order to set consistent branding standards and build a scalable brand, Campaign Creators recommends going through the process of creating a Style Guide. The following items are included:
As part of the Launchpad Website process, to reduce cost, the client is expected to deliver the necessary content to populate all pages within the website. Campaign Creators is happy to provide editing and SEO content strategy as add-ons to your website project.
This is when the heavy lifting comes in, all pages will be constructed and customized to the newly established brand standards.
No Launchpad website will have every page, feature, or functionality that you could possibly desire. We use this strategic meeting to review the website for a round of feedback, as well as build the backlog that will guide the future of the website iteration.
The culmination of our efforts. We will launch the website equipped with the tools to monitor, analyze, and iterate on the website.
Timeline: 6 Weeks
Timeline: 8 Weeks
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Let's talk about how we can help you meet your marketing and sales goals with a new website.