Gone are the days of taking 6 months to build a website and then letting it sit for 2 years before improving it again. Our website process is centered on the 80/20 rule or "Pareto Principle." Let's identify 20% of the activities that will generate 80% of the impact.
In order to gather the information needed for a successful Launch Pad Website, Campaign Creators works collaboratively with you to align on your online goals and objectives. The following items will be discussed in detail during the initial kickoff meeting:
Our preferred platforms for Launch Pad Websites are Hubspot and WordPress. They offer a variety of enterprise quality, customizable themes that you can choose from for your website.
In order to set consistent branding standards and build a scalable brand, Campaign Creators recommends going through the process of creating a Style Guide. The following items are included:
As part of the Launch Pad Website process, to reduce cost, the client is expected to deliver the necessary content to populate all pages within the website. Campaign Creators is happy to provide editing and SEO content strategy as add-ons to your website project
This is when the heavy lifting comes in, all pages will be constructed and customized to the newly established brand standards.
No Launch Pad Website will have every page, feature, or functionality that you could possibly desire. We use this strategic meeting to review the website for a round of feedback, as well as build the backlog that will guide the future of the website iteration.
The culmination of our efforts. We will launch the website equipped with the tools to monitor, analyze, and iterate on the website.
Timeline: 6 Weeks
Timeline: 8 Weeks
FP Complete, a DevOps and software engineering business, came to us with the need to upgrade their online presence to reflect their enterprise positioning. Their new launchpad website not only has an upgraded look and feel, it now produces more than 7x their historical monthly lead flow.
Timeline: 8 weeks
8 months after launch:
BirdRock Systems, an IT Company, was in need of a modernized website that was responsive to mobile and included more opportunities for lead generation. They now leverage their launchpad website and marketing automation to generate and nurture a steady flow of quality leads monthly.