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Launch Pad WEBSITES

LET'S CREATE A STRONG LAUNCHPAD WEBSITE AND THEN START ITERATING

Gone are the days of taking 6 months to build a website and then letting it sit for 2 years before improving it again.  Our website process is centered on the 80/20 rule or "Pareto Principle."  Let's identify 20% of the activities that will generate 80% of the impact.

What are my online goals?
DISCOVERY

DISCOVERY

What design suits me?
STRATEGY

STRATEGY

What content do I need?
DEPLOYMENT

DEPLOYMENT

Let's launch this website!
ANALYSIS

ANALYSIS

Research, Strategy, and Planning

In order to gather the information needed for a successful Launch Pad Website, Campaign Creators works collaboratively with you to align on your online goals and objectives. The following items will be discussed in detail during the initial kickoff meeting:

  • Business Strategy Overview
  • Persona Discussion and Delivery
  • Competitor Information
  • Industry Overview
  • KPI Determiniation
  • Branding Standards Delivery (if applicable)

Theme Selection

Our preferred platforms for Launch Pad Websites are Hubspot and WordPress.  They offer a variety of enterprise quality, customizable themes that you can choose from for your website.

Branding and design standards

In order to set consistent branding standards and build a scalable brand, Campaign Creators recommends going through the process of creating a Style Guide.  The following items are included:

  • typography based logo
  • logo variations (monochrome, portrait, horizontal, etc.)
  • primary and secondary colors (CMYK, RGB, and HEX#)
  • typography hierarchy (H1, H2, H3, H4, body, etc.)
  • favicon

Website Content Delivery

As part of the Launch Pad Website process, to reduce cost, the client is expected to deliver the necessary content to populate all pages within the website.  Campaign Creators is happy to provide editing and SEO content strategy as add-ons to your website project

Website build out

This is when the heavy lifting comes in, all pages will be constructed and customized to the newly established brand standards.

Review and backlog creation

No Launch Pad Website will have every page, feature, or functionality that you could possibly desire.  We use this strategic meeting to review the website for a round of feedback, as well as build the backlog that will guide the future of the website iteration.

Launch

The culmination of our efforts.  We will launch the website equipped with the tools to monitor, analyze, and iterate on the website.

Launch Pad Website 

What's included:

  • Customized Theme on Hubspot or WordPress
  • 7 Unique Templates
  • Brand Style Guide
  • 10 Premium Images
  • DNS Configuration
  • Website Growth Plan

Timeline: 6 Weeks

Cost: $9,500


Migration Add-On

What's included:

  • Migration of up to 50 core website pages
  • Unlimited Blog page Migration

Timeline: 8 Weeks

Cost: $5,000

Call Out

curious WHAT A LAUNCH PAD WEBSITE LOOKS LIKE...

FP Complete

FP Complete, a DevOps and software engineering business, came to us with the need to upgrade their online presence to reflect their enterprise positioning. Their new launchpad website not only has an upgraded look and feel, it now produces more than 7x their historical monthly lead flow.

Timeline: 8 weeks

8 months after launch:

  • 114% increase in organic traffic
  • 774% increase in leads

BEFORE

fpcomplete.com-before

AFTER

Screenshot-2018-5-15 We provide Server Software Development, DevOps, and Haskell Services


BirdRock Systems

BirdRock Systems, an IT Company, was in need of a modernized website that was responsive to mobile and included more opportunities for lead generation. They now leverage their launchpad website and marketing automation to generate and nurture a steady flow of quality leads monthly.

After launch:

  • Website grade increased from 67 to 95
  • 10/10 score for mobile optimization

Before

Birdrockusa.com-before

AFTER

www.birdrockusa.com-redesign

QUESTIONS? CALL US AT

858.633.1915

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