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SEO Content Strategy

BECAUSE A WEBSITE IS ONLY AS GOOD AS ITS TRAFFIC.

We take a holistic approach to search engine optimization, ensuring your on-page and technical SEO infrastructure are in place. We do not believe in the "build it and they will come" philosophy. Build it, analyze it, optimize it, and repeat.

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SEO Discovery

$1,500

How do you know where to start in the endless, ever-changing field of search engine optimization? Our SEO Discovery provides you with a snapshot of your current SEO infrastructure, metric driven benchmarks, and a list of opportunities for improvement. In addition, we get you started with keyword strategy and mapping to ensure you follow the path to success.

Seo discovery and opportunities

  • Current SEO infrastructure analysis and performance benchmarks
  • Audit of the highest impact SEO opportunities for your business

Keywords strategy

  • Keyword opportunity list
  • Existing keyword performance assessment
  • Keyword mapping for top 20 website pages
  • Keyword implementation strategy session (1hr)

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Blog Content Strategy

$250
per outline

We all understand the importance of blogging in today’s marketing environment. But how do you know if you are blogging correctly and whether you are maximizing your investment in blogging? Our blog content outlines provide you and your team the tools and strategy to create tangible blogging ROI for your business.

Blog Outlines can be purchased in a package of 4 for a discounted rate of $800.

SEO Blog Outlines include:

  • Step-by-step blog creation instructions
  • Primary and auxiliary keyword strategy
  • Blog article objective
  • Target persona
  • Proposed blog title
  • Keyword driven blog headers (h2s)
  • Internal page linking strategy
  • External page linking strategy
  • Supplementary research for reference
  • Image recommendation
  • Keyword driven title tag and meta description
  • Content creation strategy and guidelines 

*requires “SEO Discovery” or client provided keyword strategy and personas

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Pillar Content Strategy

$2,500

The architecture and interconnectivity of your website does not only influence user experience these days. It is also a signal to search engines as to what keywords and topics you are trying to establish domain authority for. Our pillar content strategy gives you the ability to structure your website in the most appealing way possible to search engines.

3 SEO pillar keyword/topic strategy

  • 3 strategic pillar topics
  • 2-8 supporting subtopics with longtail keyword research

3 SEO customized pillar pages

  • Reusable webpage template designed with a heavy SEO focus
  • Customized to your CSS/brand
  • Pages built on Hubspot or Wordpress platforms

SEO Pillar page strategy outline (collaboration)

  • 2 strategic meetings
  • Content strategy
    • Page title, intro paragraph, image, navigation menu, subtopic sections, subtopic content hub, conversion focused contact section
  • Page title tag and meta description
  • “How to Grow Your Pillar Page” guide

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SEO Bootcamp

$3,500
per month

The SEO Bootcamp is a comprehensive program used to get your website’s SEO infrastructure into shape. If your website currently has low traffic volume or is generating low quality leads this boot camp will ensure you are set up for long term SEO success!

MONTH 1

  • SEO Discovery – Foundational Strategy and SEO Opportunities

Month one is focused on establishing SEO benchmarks, identifying your website’s biggest opportunities for improvement, researching and strategizing keywords, and finally mapping those keywords to the most important pages of your website.  This will fuel the tactics implemented moving forward and create a solid SEO infrastructure to build upon.

MONTH 2

  • Pillar Content Strategy – Building Topical Authority
  • SEO Infrastructure – 10 hours of SEO Improvements

The second month is where strategy implementation ramps up. We start by creating pillar content pages. These are high level topics that align with the products/services you provide and what your target personas search for. In addition to building a strong pillar content foundation, we begin to implement the SEO improvements that will have the largest impact on your website.

MONTH 3-5

  • Blog Content Strategy x4 – Strategic, Keyword Driven Content Creation
  • SEO Infrastructure – 10 hours of SEO Improvements

For SEO, content is king.  In order to help drive content creation, we will deliver SEO optimized outlines for your blogs that support the pillar content strategy that was developed. We also then continue to optimize the rest of your website so the historical content you have is on point to support the pillar content strategy.

MONTH 6

  • Analysis & SEO Growth Plan – Future SEO Growth Strategy
  • Blog Content Strategy x4 – Strategic, Keyword Driven Content Creation

As we move into the last month of the boot camp, your SEO engine is now running on all cylinders.  While still continuing our momentum, we take a moment to analyze our success and develop a long term SEO growth plan. Your website should now have a solid foundation and we should start to see the results of our efforts in the form of traffic, leads, improved lead quality.

TRANSITION

After 6 months we transition to SEO efforts that reflect the recommendations made in the SEO Growth Plan based upon users’ actions, data analysis, and key growth metrics.

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“These days…It’s all about building high-quality, useful, intent-based content for all stages of the buyer journey so as to be there in a consumer’s moment of need.”

Winston Burton

QUESTIONS? CALL US AT 

858.633.1915

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