Premium Asset

Downloadable and gated assets are a great way to provide your targeted personas access to specific information that helps them align more tightly with your business. Oftentimes, these assets can range in a variety of shapes, sizes, mediums, etc. depending on the persona you are targeting, the product/service you are selling as well as where that individual may live in their respective buyers journey with your organization. Premium assets are essential in lead nurturing campaigns as they will enable your organization to serve up bits and pieces of the sales process in a format that your consumers are more apt to engage with. This will also help develop more accurate lead scoring algorithms based on user engagement of specific assets.