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HubSpot // Setup of Buyer Persona Property (Implementation only)

To help your team better segment and tailor content across the customer journey, you can assign Personas to contacts based on known traits or behaviors. HubSpot’s default Persona property is a dropdown field used to categorize contacts into defined buyer personas. These personas can be used in lists, workflows, email personalization, reporting, and more.

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Product starting at:

$750
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Includes:

  • 30 min Intro Meeting on Persona Strategy and Usage in HubSpot
  • Implementation of persona options in the Persona contact property (up to 5 personas)
  • 30 min Review Meeting to ensure proper alignment and setup

Client must provide finalized persona criteria for setup. If support is needed to develop new personas or translate external documentation into HubSpot format, there will be an additional fee.

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