G-Suite: The Standard for Cloud Security
This ebook was created for a B2B technology company to eduacte readers on their G-Suite software offerings.
Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain (Adobe).
Educate your audience with an expertly written and custom designed guide or eBook. This content format allows you to share information from your company’s unique perspective. eBooks also establish thought leadership and align leads with your brand.
Videos drive traffic and engagement, convey information better than other content types and promote trust in a brand.
Customer testimonials have the highest effectiveness rating for all types of content marketing (WebDAM), and video testimonials are even more engaging and convincing. They keep visitors on your site longer and increase the chances that they will make a purchase.
Webinars keep your audience engaged, generate new leads for your business, and communicate the value of your product without hard-selling it. Webinars are also cost-effective alternatives to in-person events but can still help you build those person relationships.CREATE MY VIDEO
Show your visitors the steps needed to complete a process with a checklist. A list can help leads learn the tasks needed to complete a project, determine what stage they are at in a process, or aid in accountability. Both seasoned professionals and those new to the topic find benefit with this type of content.
Guide your leads to work through a problem with a Workbook. Deliver a baseline level of education and then allow the true value of your branded content to be an active exercise. These downloadable workbooks allow your leads to develop their own custom results based on your methodologies.