VitaCup created the first ever Vitamin Infused Coffee and Tea Pods for single-serve coffee makers. They had developed a large lead list with paid ads, but had a subpar email marketing campaign.
Campaign Creators was brought in to turn email into a viable revenue channel for VitaCup and increase purchases from their current leads and customers.
COMPANIES THAT EXCEL AT LEAD NURTURING GENERATE 50% MORE SALES READY LEADS AT 33% LOWER COST.
– Forrester Research