CASE STUDY: CHUAO CHOCOLATIER

THE CHALLENGE

THE CHALLENGE

Chuao had actively grown their retail distribution channels to become a coveted luxury chocolate treat in North America with distribution in locations such as Target and Starbucks. However, they were newly tapping into the web as a growing segment of their distribution and looking for guidance. Chuao was averaging a 10% open rate for emails sent several times a week to their interest list.

THE GOAL

THE GOAL

Increase eCommerce email revenue by...

  • Increasing email open rates
  • Increasing email click-through-rates
  • Increasing purchase conversions by customers arriving to the site via email
  • Recapturing customers who abandoned cart without purchasing
THE SOLUTION

THE SOLUTION

We optimized their email template, facilitated a sweepstakes contest, strategized on Facebook Ads, and optimized their website. We also segmented their interest list based on user behavior in order to send them tailored promotions.

THE RESULT

THE RESULT

Chuao actualized a 316% increase in Cyber Monday email revenue in 2015 compared to the same day in 2014. After segmentation email open rates increased from 10% to:

  • Cart abandonment promotion email - 26.54%
  • Sweepstakes email- 15.06%
  • Sweepstakes entrants coupon - 32.80%