Chuao had actively grown their retail distribution channels to become a coveted luxury chocolate treat in North America with distribution in locations such as Target and Starbucks. However, they were newly tapping into the web as a growing segment of their distribution and looking for guidance. Chuao was averaging a 10% open rate for emails sent several times a week to their interest list.
Increase eCommerce email revenue by...
We optimized their email template, facilitated a sweepstakes contest, strategized on Facebook Ads, and optimized their website. We also segmented their interest list based on user behavior in order to send them tailored promotions.
Chuao actualized a 316% increase in Cyber Monday email revenue in 2015 compared to the same day in 2014. After segmentation email open rates increased from 10% to: