Growth Analyst

You’re a strategic thinker with a thirst for optimizing websites that drive conversions. The depth of your knowledge about business-boosting marketing technology and strategies is rivaled only by the depth of your desire to make data-driven decisions for clients and their customers alike. You’re the perfect mash-up of a strategic thinker, data junkie, and a stellar client-facing communicator.

Position overview

Does using data to architect, automate and segment custom communication campaigns get you totally fired up? Is it a little concerning how jazzed you get about crafting plans and organizing digital marketing tactics that can help drive website traffic, conversions, and businesses grow? Are you just as stoked about website strategy, integrations, migrations and content based on a client’s KPIs as you are about driving optimization by digging into data and analytics? Hi, nice to meet you, we have a new role perfectly customized to your passions.

As a Growth Analyst, you’ll have the chance to show off your sharp SEO skills as you come alongside our eclectic clients to make their website & marketing fuel growth. From URL mapping to database strategy, content creation to reporting and discoveries, you’ll pretty much lead the way throughout every step of the process. And with a role that’s partially client-facing and partially collaborating with your rockstar coworkers, you’ll get to dip your toes in different worlds every day. If that variety excites you, we’re pumped to have you come aboard!

Duties and responsibilities

• Confidently present HubSpot CMS, custom integrations, third-party integrations, re-platforming options, and overall growth strategies to clients. 

• Actively listen to client needs and synthesize feedback to ensure internal teams are aligned with client goals.

• Utilize content marketing technology to align and create cohesive assets across a company’s brand and content strategy, including blogs, emails, landing pages, and more.

• Lead discussions on CRO strategy, leading the implementation of non-dev-related execution tasks.  

• Craft website migration strategies, prioritizing SEO considerations and user experience. Analyze data and seamlessly integrate it into HubSpot platforms. 

• Leverage these insights to deliver practical and actionable strategic recommendations to clients. 

• Conceptualize and maintain efficient HubDB structures to streamline data storage, front-end syndication, and user experience.

• Develop technical SEO strategies to optimize website crawlability and ranking potential. 

• Craft compelling SEO & marketing reports and presentations that effectively communicate data insights and campaign performance to clients. 

• Create and manage redirect mapping plans to ensure a smooth user experience during website migrations. 

• Develop plans for integrating custom applications and third-party tools with HubSpot for optimal functionality. 

• Conduct technical & strategic marketing audits to inform marketing roadmaps and identify areas for improvement.

The Growth Analyst will:

• • Bridge the gap between client needs and technical solutions. 

  • Translate data insights into actionable growth strategies. 

  • Ensure a smooth and successful website migration process. 

  • Become a trusted advisor to clients, guiding them towards achieving their growth objectives