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Increase enrollment and participation

We help schools generate interest in specialty programs and courses

Request a demo of our program
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The Proof is in the Pudding

BoFu landing page conversion rate

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CASE STUDY

Oaks Christian Online School

Oaks Christian Online School was experiencing low lead conversion from paid channels and low quality sales conversions. Redesigned landing pages, a premium content offer and drip emails significantly increased registration for their informational session.

We help Schools grow by integrating and automating…

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List Building

We help schools that have strong awareness and good traffic and turn that into marketable names in your database. We use various technologies to intake new leads and segment their engagement so that you can connect with them when the time is right.

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Educational Funnels

The journey taken before investing in education can be quite long. We help parents and students get connected with the right content to help them gather the information they need for future enrollment decisions.

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Technology Consulting

Schools need guidance and the right technology to more effectively and efficiently communicate and track their marketing and sales activities. Utilizing technology, we can help your school’s marketing, admissions and alumni departments better handle a volume of interest in their programs.

Tools & Tactics

LIST BUILDING

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Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate a list of leads for your institution. We create many different types of offers depending on your target student, including e-books, checklists, cheat sheets, webinars, case studies, demos, templates, and tools.

LandingPages_Icon.png Landing Pages

We use landing pages, a website page containing a form, for lead generation. This page serves to capture visitor’s information they gladly hand over in exchange for your premium content offer, such as an e-book or a webinar.

Workflows_Icon.png Workflows
 When used the right way, workflows can turn any lead into your student or program participant. When a lead is received, a workflow will automatically segment that lead based on the criteria you decide. The lead will receive specific emails targeted at their interests and needs, making them click back to your site and, hopefully, enroll in your school or program.We use workflows to get the right information into the hands of your potential student at the time they need to see it.
DripEmails_Icon.png Drip Emails

Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We use these emails to recapture “lost” leads who may not be ready to enroll or move to the next stage right away.

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We look at the data of our marketing initiatives, like website visitor reports, conversion rates, and cost per lead, to analyze the trends, and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.

WebsitePopups_Icon.png Website Popups

Website pop-ups provide relevant offers to users at the moment they are most likely to convert - when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and enrollments.

Technology Consulting

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We help you create a strategy for managing relationships and interactions with your "customers" - prospective and current students, employees, alumni, and donors. We teach you how to use a CRM software application to automate and manage communications with these customers. CRM's allow you to:

  • Compile customer information into a single database for easy information access.
  • Personalize and customize the messages and channels used to communicate with your customer.
  • Track and store every interaction with your customer in one place.
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Marketing automation can turn any curious, prospective student into an enrolled, active member of your institution or program with lead nurturing. Through one-on-one training we get you started using your Marketing Automation System with the ultimate goal of empowering YOU to use it to it's fullest potential.
Heatmapping_Icon.png Heatmapping

Heatmaps help you understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior. All website pages have a purpose, whether that purpose is to drive further clicks, gather contact information or register. Heatmaps allow us to see if your page is serving that purpose or going against it so we can make informed recommendations for change.

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Quantitative metrics like the number of views or downloads a piece of content has can only tell you so much about how people are responding to it. Surveying people who download your content and travel through your educational funnel can provide a richer picture of the user's experience. This first person research allows you to see not only where to can improve your campaign, but how.
Video_Icon.png Videos

We recommend including a video on paid ads, landing pages and emails for one main reason – it dramatically increases conversion rates. And with the number of people using video to research education rising four times in 2012 from just a year earlier, video is more important than ever for setting schools apart. What’s more, video fosters trust, increases time spent on site (which Google loves), encourages social sharing, and appeals highly to mobile users.

Webinars_Icon.png Webinars
Webinars give your community an opportunity to learn and ask questions about your institution or program in real time. Webinars allow you to connect one-on-one with participants from a location that is convenient for them. We help you set up your webinar platform and guide you through best practices for creating and hosting webinars that engage and convert.