BoFu landing page conversion rate
Oaks Christian Online School was experiencing low lead conversion from paid channels and low quality sales conversions. Redesigned landing pages, a premium content offer and drip emails significantly increased registration for their informational session.
We help schools that have strong awareness and good traffic and turn that into marketable names in your database. We use various technologies to intake new leads and segment their engagement so that you can connect with them when the time is right.
The journey taken before investing in education can be quite long. We help parents and students get connected with the right content to help them gather the information they need for future enrollment decisions.
Schools need guidance and the right technology to more effectively and efficiently communicate and track their marketing and sales activities. Utilizing technology, we can help your school’s marketing, admissions and alumni departments better handle a volume of interest in their programs.
Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate a list of leads for your institution. We create many different types of offers depending on your target student, including e-books, checklists, cheat sheets, webinars, case studies, demos, templates, and tools.
We use landing pages, a website page containing a form, for lead generation. This page serves to capture visitor’s information they gladly hand over in exchange for your premium content offer, such as an e-book or a webinar.
Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We use these emails to recapture “lost” leads who may not be ready to enroll or move to the next stage right away.
We look at the data of our marketing initiatives, like website visitor reports, conversion rates, and cost per lead, to analyze the trends, and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.
Website pop-ups provide relevant offers to users at the moment they are most likely to convert - when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and enrollments.
We help you create a strategy for managing relationships and interactions with your "customers" - prospective and current students, employees, alumni, and donors. We teach you how to use a CRM software application to automate and manage communications with these customers. CRM's allow you to:
Heatmaps help you understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior. All website pages have a purpose, whether that purpose is to drive further clicks, gather contact information or register. Heatmaps allow us to see if your page is serving that purpose or going against it so we can make informed recommendations for change.
We recommend including a video on paid ads, landing pages and emails for one main reason – it dramatically increases conversion rates. And with the number of people using video to research education rising four times in 2012 from just a year earlier, video is more important than ever for setting schools apart. What’s more, video fosters trust, increases time spent on site (which Google loves), encourages social sharing, and appeals highly to mobile users.