Consumer Journey Revolution:
Why consumers lost trust in brands and influence shifted to peers after the 2008 financial crisis.
Why brands lost control of the consumer journey, and how AI is creating the opportunity to take it back.
In just 10 mins you'll learn:
Why consumers lost trust in brands and influence shifted to peers after the 2008 financial crisis.
Mapping of the expansive network of technology and touchpoints that consumers interact with throughout the journey.
How AI is consolidating this journey into a single medium for brand messaging.
Unify customer data in HubSpot, activate it with Trustpilot, and let AI deliver 1:1 personalized buying experiences at scale.
Until recently, brands have always controlled their narrative. But now, trust is built through social proof, and has to be surfaced, validated, and structured online in a way consumers - and now AI - can rely on. The leading businesses are already adapting to get AI on their side. The rest are getting left behind.
Together, Campaign Creators and Trustpilot have researched the consumer revolution of the past-decade, the current evolution with AI, and what brands with a proper understanding of this framework are doing to restructure their customer technology and reviews so that AI can build brand trust for them. In this talk, they provide a joint-expert perspective on how customer data, reviews, and AI intersect.
Together, they show how to connect review and marketing technology to automate your strategy.
Trustpilot - Global leader in online reviews and Leading-Tier HubSpot Technology Partner.
Campaign Creators - Elite HubSpot growth partner specializing in scalable customer journeys.