Free On-Demand Webinar

Learn how to create buyer personas to
attract, convert, close and delight the
right customers

Watch the on-demand webinar now!

Rumor has it that the persona is dead. We beg to differ. Having a deep understanding of your buyer persona(s) is critical to everything from customer acquisition to customer retention.

Watch our on-demand webinar, The Persona Is Not Dead, so you can learn:

  • What a buyer persona is (and is not)
  • How to create an effective buyer persona and mistakes to avoid
  • How to identify the right promotional channels for your specific buyer personas
  • How to use your personas to guide your SEO, lead generation, and lead nurturing strategy
Image of female and male avatars representing buyer personas

Introducing your webinar speaker!

Tammy Duggan-Herd, Ph.D. is a psychology researcher turned marketer. After attaining her Ph.D. in Applied Social Psychology, she gravitated towards digital marketing because of its data-driven approach.

Tammy utilizes her understanding of consumer behavior, and extensive training in statistical analysis and research methods to lead the marketing and website strategy for her marketing agency Campaign Creators.

As the Director of Marketing, Tammy has produced a 1200% increase in organic traffic and 760% increase in leads shifting the main source of new business from referral and word of mouth to inbound lead generation.

Image of webinar speaker, Tammy Duggan-Herd

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