- Conduct buyer persona research
- Discover key elements to include in your buyer persona’s profile
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You won't be able to position what you're selling to meet customers' (and potential customers') needs without knowing who they are, their goals, and the challenges they face.
That’s what buyer personas are for! They help us understand our ideal customers, so we can create an effective strategy to attract, sell to, and delight more of those types of people. And this persona workbook will walk you step-by-step through creating these customized buyer personas for your business.