CASE STUDY: EVOLUTION HAIR LOSS INSTITUTE

THE CHALLENGE

THE CHALLENGE

EHLI had a recently launched eCommerce website with heavy paid traffic and one month in, were actualizing no sales. Cart abandonment and bounce rates were unusually high compared to similar eCommerce websites owned by the same client.

THE GOAL

THE GOAL

Increase eCommerce revenue by...

  • Converting paid traffic into actual sales
  • Decreasing bounce rates
  • Recapturing customers who abandoned their cart
THE SOLUTION

THE SOLUTION

With a narrow window of opportunity (Black Friday) approaching, we spent 1 month optimizing the entire website. The week of Black Friday we monitored daily and continued optimizing the following items in real time:

  • Menu (mobile & desktop)
  • Homepage
  • Products summary order
  • Product page
  • Cart
  • Checkout
THE RESULT

THE RESULT

Optimization and monitoring actvities resulted in a brand new website that went from producing marginal sales to six figures a month after 60 days of working with us.