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Grow Your Customer Lists, and increase purchases

We help consumer goods companies create lifetime customers

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The Proof is in the Pudding

increase in Black Friday week sales

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CASE STUDY

WE OLIVE

“Seeing how excited they were about the We Olive experience and how much they embraced it, and how that excitement and passion for what we do translated into their work was really cool to see”

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We help CPG companies grow and sell by integrating and automating…

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LIST BUILDING

We help brands that have strong awareness and good traffic and turn that into marketable names in your database. We use various technologies to intake new leads and segment their engagement so that you can connect with them when the time is right.

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Branding Funnels

New and current customers need to continually be enthralled with your brand story. We create branded funnels that allow your company to emotionally connect with customers.

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Promotions

Consumer goods brands in both retail and ecommerce need promotions, that is no lie. Yet many companies do not have both their in store and online promotions calendars in sync and well defined. We help to create a promotional calendar and then execute those promotions through different channels.

Tools & Tactics

LEAD NURTURING

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Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate leads for you to market your products to over and over. We create many different types of offers depending on your personas and product, including checklists, cheat sheets, tutorials, demos, templates, and tools.

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A landing page is a website page containing a form that is used for lead generation. Users gladly give up their email address in exchange for a premium content offer, such as a checklist or tutorial video. We use landing pages to build your subscriber lists.

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The contact information your subscribers give you is a very valuable thing. When used the right way, a workflow can turn any subscriber into your customer. When a potential customer turns over their email address, a workflow will automatically segment them based on the criteria you decide. They will receive emails and promotions targeted at their interests and needs, making them click back to your site and, hopefully, make a purchase.

DripEmails_Icon.png Drip Emails

Drip emails are a series of emails sent overtime to nurture a potential buyer from one stage of their journey to another. These emails are the key to recapturing “lost” leads who may not buy right away and keep your brand and product top of mind.

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We look at the data of our marketing initiatives like website visitor reports, email opens, and customer acquisition cost to analyze the trends and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.

PROMOTIONS

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Facebook’s targeting capabilities allow us to place your promotions in front of the right audience for your brand to maximize reach and purchases. We use advertisements on Facebook to display your products to users based on their activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.

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We recommend including a video on paid ads, landing pages and emails for one main reason – it dramatically increases conversion rates. In fact, adding a product video on your landing page can increase conversion by 80%. Studies have also shown that 74% of users who watched an explainer video about a product subsequently bought it. What’s more, video fosters trust, increases time spent on site (which Google loves), encourages social sharing, and appeals highly to mobile users.

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We let your email subscribers know about deals and promotions with lovable email campaigns that are both promotional and brand building. Emails are customized and optimized for maximum opens, engagement and conversion - ending in more sales for your business.

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Contests and sweepstakes are great, not only for list building, but also for engaging with current customers, drumming up enthusiasm for your brand, and gaining followers on social media. All of which lead to increased SALES.
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Website pop-ups provide relevant offers, like discounts, promotions, and coupons, to users at the moment they are most likely to convert or buy - when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and purchases.