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Efficiently generate, nurture and close your leads

We help B2B Technology companies nurture leads into qualified sales conversations

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The Proof is in the Pudding

increase in leads

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CASE STUDY

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"Our sales process used to be 6-9 months and it's been reduced in many cases down to just 2 weeks"

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We help B2B TECH companies grow and sell by integrating and automating…

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LEAD GENERATION

We help companies that have strong awareness and good traffic and turn that into marketable names in your database. We use various technologies to intake new leads and segment their engagement so they can be effectively nurtured into high quality sales conversations.

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Nurturing Funnels

A new lead in your database does not automatically equal a sale. We build nurturing funnels that educate your leads and allow them to progress on their own buyer’s journey and education path with your brand. When they come out at the other end they are better qualified for a sales conversation.

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Sales Consulting

Warm leads need to be sold differently than hard prospected leads. Sales teams need guidance, and the right technology, to effectively and efficiently communicate with and track warm leads. We help supercharge sales teams with process, technology, and accountability.

Tools & Tactics

LEAD NURTURING

PremiumContentOffers_Icon.png Premium Content Offers

Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate leads for your business. We create many different types of offers depending on your personas and target market including e-books, checklists, webinars, case studies, demos, templates, and tools.

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LandingPages_Icon.png Landing Pages

We use landing pages, a website page containing a form, for lead generation. This page serves to capture visitor’s information they gladly hand over in exchange for your premium content offer, such as an e-book or a webinar. 

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Workflows_Icon.png Workflows

When used the right way, workflows can turn any lead into your customer. When a lead is received, a workflow will automatically segment that lead based on the criteria you decide. The lead will receive specific emails targeted at their interests and needs, making them click back to your site and, hopefully, decide to purchase from you. Workflows get the right information to the right person at the right time.

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DripEmails_Icon.png Drip Emails

Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We use these emails to recapture “lost” leads who may not be ready to have a sales conversation or buy right away.

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Analytics_Icon.png Analytics

We look at the data of our marketing initiatives, like conversion rates, cost per lead, and customer acquisition cost, to analyze the trends, and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.

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WebsitePopups_Icon.png Website Popups

Website pop-ups provide relevant offers to users at the moment they are most likely to convert , when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and customers.

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FunnelOptimization_Icon.png Funnel Optimization

We constantly monitor and analyze our campaign funnels to identify any bottle necks that are preventing optimal performance. Using insights from our data we insert new pieces and/or improve current pieces to continuously improve campaign results.

Sales Technology

CRM_Icon.png CRM

We help you create your strategy for managing company relationships and interactions with customers and potential customers using your CRM system. A quality CRM system should map closely to your sales funnel and be a key part of your sales strategy. CRM systems help you track every opportunity through every step of the funnel, and even help you refine and address areas where your leads are leaving the funnel.

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MeetingManagement_Icon.png Meeting Management

Cut out the time and energy wasted on back and forth scheduling by empowering your prospects to easily book meetings with you. Meetings syncs your calendar so prospects can see your most-up-to date availability and choose a time that works best with their schedule.

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PipelineManagement_Icon.png Pipeline Management

The sales pipeline is at the core of everything you do in sales and, chances are, your sales reps are staring at it all day, everyday. Sales Pipeline Management allows you to easily visualize and keep track of where opportunities are in the pipeline and how deals are progressing in one dashboard. You can customize your pipeline to match your sales process, add a new deal with a few clicks, and quickly assign tasks to your team so that lucrative deals never fall through the cracks.

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SalesScripts_Icon.png Sales Scripts

Once you have your prospect's attention you need to know what to say and when to say it. We help you craft your compelling story and distinct voice so your sales reps can close the deal.

TouchSequences_Icon.png Touch Sequences

Touch sequences automate your most repetitive, yet effective sales emails. Automation puts hours back in your day while preventing prospects from falling through the cracks. Using email tracking you can identify your best performing emails and sequences to share, making your entitre team more effective.

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ReportingDashboards_Icon.png Reporting Dashboards

We help you create customized dashboards that allow you to report on virtually any metric from your MAS, CRM or other integrated apps. Custom dashboards allow you and others in your organization to visualize the metrics they care about in real time. Whether its high-level business metrics for your executives or more granular metrics for your sales and marketing teams - dashboards keep your team's goals top of mind.

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lead magnet
Nurtured leads make 47% larger purchases than non-nurtured leads. - The Annuitas Group

QUESTIONS? CALL US AT

858.633.1915

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