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Efficiently generate, nurture and close your leads

We help B2B Services companies nurture leads into qualified sales conversations

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The Proof is in the Pudding

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CASE STUDY

KNOWLEDGE EXCHANGE NETWORK

"when we met and I explained my business, they got it from the get go"

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We help B2B Services companies grow and sell by integrating and automating…

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LEAD GENERATION

We help companies that have strong awareness and good traffic and turn that into marketable names in your database. We use various technologies to intake new leads and segment their engagement so they can be effectively nurtured into high quality sales conversations.

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Nurturing Funnels

A new lead in your database does not automatically equal a sale. We build nurturing funnels that educate your leads and allow them to progress on their own buyer’s journey and education path with your brand. When they come out at the other end they are better qualified for a sales conversation.

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Technology Consulting

We help your marketing and sales team to effectively and efficiently use technology to communicate with and manage leads. We help you select and set up the tools needed to improve process and visibility.

Tools & Tactics

LEAD NURTURING

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Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate leads for your business. We create many different types of offers depending on your personas and target market including e-books, checklists, webinars, case studies, demos, templates, and tools.

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We use landing pages, a website page containing a form, for lead generation. This page serves to capture visitor’s information they gladly hand over in exchange for your premium content offer, such as an e-book or a webinar. 

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When used the right way, workflows can turn any lead into your customer. When a lead is received, a workflow will automatically segment that lead based on the criteria you decide. The lead will receive specific emails targeted at their interests and needs, making them click back to your site and, hopefully, decide to purchase from you. Workflows get the right information to the right person at the right time.

DripEmails_Icon.png Drip Emails

Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We use these emails to recapture “lost” leads who may not be ready to have a sales conversation or buy right away.

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Website pop-ups provide relevant offers to users at the moment they are most likely to convert , when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and customers.

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We constantly monitor and analyze our campaign funnels to identify any bottle necks that are preventing optimal performance. Using insights from our data we insert new pieces and/or improve current pieces to continuously improve campaign results.

TECHNOLOGY Consulting

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We help you create your strategy for managing company relationships and interactions with customers and potential customers using your CRM system. A quality CRM system should map closely to your sales funnel and be a key part of your sales strategy. CRM systems help you track every opportunity through every step of the funnel, and even help you refine and address areas where your leads are leaving the funnel.

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Marketing automation can turn any curious, prospective lead into a customer with lead nurturing. Through one-on-one training we get you started using your Marketing Automation System with the ultimate goal of empowering YOU to use it to it's fullest potential.

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Heatmaps help you understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior. All website pages have a purpose, whether that purpose is to drive further clicks, gather contact information or register. Heatmaps allow us to see if your page is serving that purpose or going against it so we can make informed recommendations for change.

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Quantitative metrics like the number of views or downloads a piece of content has can only tell you so much about how people are responding to it. Surveying people who download your content and travel through your educational funnel can provide a richer picture of the user's experience. This first person research allows you to see not only where to can improve your campaign, but how.
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We look at the data of our marketing initiatives, like conversion rates, cost per lead, and customer acquisition cost, to analyze the trends, and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.

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We help you create customized dashboards that allow you to report on virtually any metric from your MAS, CRM or other integrated apps. Custom dashboards allow you and others in your organization to visualize the metrics they care about in real time. Whether its high-level business metrics for your executives or more granular metrics for your sales and marketing teams - dashboards keep your team's goals top of mind.